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Soho’s First Full-Service Luxury Hotel

Experience the vibrant, queer culture of Soho at The Soho Hotel London.

In September 2004, The Soho Hotel opened its doors for the very first time. Located in the heart of Soho, it was the first truly luxury establishment to open in the area – representing the shifting contemporary culture of one of London’s most iconic queer regions. At The Soho Hotel, you’re right at the heart of the scene. You’ll be in no short supply of fabulous eateries and venues.

The hotel was founded by Tim and Kit Kemp, owners of Firmdale Hotels. Kit handled interiors, creating unique, modern rooms that are each different from one another. It reflects not only her astute eye for detail, but her passion for modern art – a ten foot tall cat by Botero comically stands guard at the entrance, welcoming you into this remarkable, fresh space.

Looking for a luxury stay in the beating heart of London’s LGBTQ+ district?

Look no further. Book The Soho Hotel London today.

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Luxury Accommodation in London

The Botero cat that beckons you into the hotel foretells of its quirky aesthetics elsewhere. Rooms are amongst the largest available in London, taking a thoroughly modern spin on the more-is-more aesthetics that defined classic English design. Rooms cleverly combine interesting textures, patterns, and bold colours, emphasising the art that adorns the walls. You’ll love RIKRAK, Firmdale’s exclusive in-room amenity collection created by Kit Kemp. They offer a complete range of bath and body products. Signature fragrances include exquisite Gardenia Sandalwood and relaxing Lavender Eucalyptus.

  • Grab a refreshing drink at Refuel, a striking, colourful restaurant-bar situated on the hotel’s ground floor. The restaurant seats 100, with a further 60 at the bar.
  • Superb interior design by Kit Kemp takes a unique spin on contemporary London style. Some rooms are bursting with bold colours, whilst others are more restrained.
  • Catch a movie at one of the hotel’s two state-of-the-art screening rooms. Sit back in the comfortable Poltrona Frau seats and enjoy the show, whether it’s an industry, private or Film Club screening.



Book A trip of a lifetime with Sashay Away Travel

Contact Sashay Away Travel today, so our team of LGBTQ+ Travel Consultation experts can design you the trip of a lifetime!

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